Ocado Group is a technology-led, global, software and robotics platform business, with a strong retail heritage. The Partner Growth Manager will be responsible for supporting our partner AEON in Japan to improve their acquisition, retention, and monetization strategies, driving adoption of best marketing practice, and ensuring partners are fully utilizing all OSP features that support the customer lifecycle.
Requirements
- Japanese language fluency in both written and verbal communications sufficient to work with Japanese companies
- Good command of written and verbal English
- Ideally 5+ years’ experience in a digital marketing role in Japan, responsible for both customer acquisition and retention
- Proven track record of scaling a customer base in a direct to consumer business, and implementing a test and learn approach to identify and grow new acquisition channels
- Demonstrated experience and understanding of how to run and optimize various acquisition channels in Japan/Korea including paid search, paid social, programmatic display, email marketing, and offline media such as direct mail and out of home advertising
- Experience developing and implementing strategies and tactics focused on retention, engagement, and monetization across a broad array of channels including email, push, in-app, SMS, and print
- Track record of driving improved performance across funnel conversion, retention and win back stages
- Experience developing strategic approaches on targeting and segmenting audiences
- Comfortable utilizing data to gain a clear understanding of the customer journey, identify and implement improvements, and measure performance
- Experience analyzing effectiveness of various marketing channels through different measurement frameworks, and optimizing marketing return on investment/ CPA:LTV
- BA/BSc degree in a technical field or equivalent practical experience
Benefits
- Drive impact on AEON's new online business, Green Beans
- Opportunities to interact with and impact new online grocery retail businesses in Japan
- Ability to inspire partners and build strong relationships, share learnings, and analytically problem solve to enable our partners to succeed