As the Digital Analyst Specialist, you will be overseeing digital data analytics and insights in Southeast Asia, Hong Kong & Taiwan region for International Marketing. You will be working with global, regional and local teams to develop analytical tools for our SEA markets and deliver regular reports that help drive informed decision making.
Requirements
- Synthesising data and analysis into impactful, action-orientated reports for stakeholders.
- Able to communicate the key findings and insight to senior managements and peers both conversationally and in formal presentation style.
- Conduct analysis using in-house analytics tools and be comfortable analysing a range of social and business data.
- Provide qualitative and quantitative analysis and insights to inform business strategy, marketing, digital marketing, and product development.
- Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects.
- Follow-up meetings with stakeholders after received analysis, to ensure it is helpful and documented any scope for improvements.
- Responsible for Business Performance Reporting to Senior Leadership Teams on a Regional Level.
- Manage datasets, design data visualization dashboards on Tableau, and deliver relevant insights to key stakeholders through strategic analysis and storytelling.
- Work across 8 Local Teams (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Hong Kong and Taiwan) as well as the Regional SEA team and also the Global Data Team on cross functional and cross geographical projects.
- Comfortable using a wide range of analytical tools to help with their analysis, be familiar with both digital data such as social and search right through to traditional business data such as penetration and brand equity.
- Responsible for providing quantitative and qualitative analysis and insight on the projects, whilst working alongside specialist analysts where required.
- As such they need to be comfortable working on their own analytics projects and also be able to work with specialist experts on larger, more complex briefs.
- Perform data cleaning and transformation to ensure suitability for analysis.
- Provide inputs on current available metrics and data collection to develop new metrics for research projects.
- Generate graphs, dashboards and visualisations with core metrics and key performance indicators (KPIs) to measure business performance.
Benefits
- Modern office environment
- Investment in professional growth and development
- Platform to champion positive change
- Equal Opportunities
