Product Marketing Manager - BitLife Franchise

As the Product Marketing Manager for BitLife, you will be responsible for navigating the lifecycle of the game from the first ad impression to the 50th digital generation, executing and optimizing full-funnel strategies, and aggressively expanding the franchise into new territories. You will be the bridge between developers and millions of 'Bitizens' worldwide, transforming a Black Market Expansion or a Cult Leader Pack into a viral cultural moment. Your mission is to find the 'Perfect Life' (Product Market Fit) by defining target audiences, implementing user-centric strategies, conducting deep-cover market research, and developing product positioning and brand narratives that turn a simple text update into a'must-play' digital tragedy.

Requirements

• Bachelor’s or MBA in Marketing
• 5+ years of experience navigating the gaming or entertainment landscapes
• Proven history of executing product marketing strategies and activations that drive measurable growth
• Strong analytical skills with a deep understanding of mobile gaming metrics
• Exceptional leadership and cross-functional abilities
• Genuine passion for gaming