Head of Performance Marketing (m/f/d)
Study SmarterGermany • Austria
Posted December 17, 2025
Full Time
About the Company
Study Smarter, founded by Joel Kosakoff in 1997, is an Oakland-based educational company specializing in standardized test preparation (SAT, ACT, ISEE, SSAT) and personalized academic tutoring. The company focuses on individual learners, aiming to help students achieve their educational goals through tailored support. With a strong commitment to the student's success, Study Smarter offers SAT subject test preparation and study skills tutoring.
Job Description
As the Head of Performance Marketing, you will be responsible for scaling our global user base through data-driven paid growth strategies. You'll lead a talented marketing team, drive ROI across paid channels, and shape how millions of students discover and engage with StudySmarter.
Requirements
- Develop and execute a performance marketing strategy across paid social, search, display, and affiliates.
- Manage and scale a multi-million euro marketing budget with a focus on efficiency and growth.
- Collaborate with Product, Sales, and other teams to drive full-funnel performance initiatives.
- Continuously analyze marketing performance and optimize campaigns for CAC, LTV, and ROI.
- Lead, mentor, and expand a high-performing marketing team.
- Own the marketing tech stack (AppsFlyer, Amplitude, GA4).
- Optimize the entire conversion flow from Ad Creative to Subscription Purchase
- Identify new channels and technologies to accelerate user acquisition and retention.
Benefits
- Flexible work environment
- Opportunity to work directly with founders
- Total ownership and speed
- Flexible, fun, trust-based culture