Willful is a Canadian digital platform that simplifies estate planning by guiding users through the creation of wills, living wills, and powers of attorney. The service offers three tiered packages—from a basic $99 CAD will to a $329 CAD family coverage plan—each providing unlimited edits and straightforward instructions for legal signing. By combining affordability, speed, and a user-friendly interface, Willful positions itself as a modern alternative to traditional, often costly, estate-planning services. Its focus on accessibility and cost-efficiency helps bridge the gap for the 56% of Canadians who still lack a formal will.
Open Positions
Partnerships Specialist
3-4 years of marketing, partnerships, or related experience, organized and able to keep multiple things moving at once, comfortable with data and analytics