App Marketing Manager (Mobile Growth)

We are seeking a data-driven App Marketing Manager to own and optimize paid mobile acquisition campaigns across multiple platforms. This role focuses on driving high-quality installs, bookings, and revenue growth while improving efficiency and incrementality. The role involves managing and optimizing paid app acquisition campaigns, supporting ASO initiatives, monitoring campaign performance, and collaborating with data, product, and creative teams to improve campaign performance and user acquisition strategy.

Requirements

• Manage and optimize paid app acquisition campaigns across platforms such as Google App Campaigns, Apple Search Ads, Meta, and TikTok.
• Support ASO initiatives including CPP / CSL and store listing optimization
• Monitor campaign performance and optimize toward installs, bookings, and revenue growth.
• Conduct A/B tests on creatives, bidding strategies, and campaign structures to improve performance.
• Analyze campaign data and provide performance insights and reporting to support decision making.
• Collaborate with creative, data, and product teams to improve campaign performance and user acquisition strategy.
• Support global market expansion by identifying new growth opportunities across different regions.
• Ensure accurate tracking and attribution using tools such as AppsFlyer, GA4, or similar platforms.
• Stay up to date with industry trends, platform updates, and best practices in mobile performance marketing.

Benefits

• Full-time remote working - 5 days week, 8 hours per day
• Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms)
• Internal growth and internal mobility opportunities
• Competitive annual leave, sick leave, and public holidays
• Annual company offsite in Thailand