App Marketing Manager (Mobile Growth)

We are seeking a data-driven App Marketing Manager to own and optimize paid mobile acquisition campaigns across multiple platforms.

Requirements

• Manage and optimize paid app acquisition campaigns across platforms such as Google App Campaigns, Apple Search Ads, Meta, and TikTok.
• Support ASO initiatives including CPP / CSL and store listing optimization
• Monitor campaign performance and optimize toward installs, bookings, and revenue growth.
• Conduct A/B tests on creatives, bidding strategies, and campaign structures to improve performance.
• Analyze campaign data and provide performance insights and reporting to support decision making.
• Collaborate with creative, data, and product teams to improve campaign performance and user acquisition strategy.
• Support global market expansion by identifying new growth opportunities across different regions.
• Ensure accurate tracking and attribution using tools such as AppsFlyer, GA4, or similar platforms.
• Stay up to date with industry trends, platform updates, and best practices in mobile performance marketing.
• Manage campaign budgets and optimizing toward performance targets (CPA, ROAS, ROI, LTV).

Benefits

• Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);
• Internal growth and internal mobility opportunities;
• Competitive annual leave, sick leave, and public holidays;
• Annual company offsite in Thailand.