Sr. Marketing Analyst, B2B

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees.

Requirements

• Analyzing funnel metrics across channels and creating, and optimizing organic and paid media strategies to drive lead generation, brand awareness, and conversions for both the B2C and enterprise sales teams.
• Managing day-to-day optimizing of the health of these programs against KPI’s and responsible for accurate management of spend.
• Partnering with B2C and B2B teams to ensure a holistic approach and strategies across B2C and B2B opportunities that maximize returns.
• Analyzing campaign performance metrics, generating insights, and recommending actionable improvements.
• Collaborating with product marketing and sales teams to align digital strategies with sales goals and ensure smooth lead flow.

Benefits

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break