Social Media Marketing Lead

The Social Media Marketing Lead is a client-facing role responsible for overseeing the development and execution of social media marketing campaigns for entertainment productions.

Requirements

• Lead and oversee the development of client proposals for social media campaigns
• Collaborate with the Social Media Manager and the Influencer Marketing Group to create effective and persuasive proposals
• Ensure proposals meet client needs and goals
• Collaborate internally and externally to create effective, result-driven social media marketing strategies for entertainment productions
• Lead, plan and execute social media campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
• Develop submission plans for social media campaigns and lead the team in implementing them
• Ensure consistent brand messaging across the web and various social media platforms
• Engage with users and provide responses to social media inquiries, messages, and comments
• Develop, curate, and publish content across various social media platforms, including Twitter, Instagram, TikTok, Facebook, etc
• Collect and analyze data related to social media marketing campaigns to track performance and identify areas for improvement
• Present reports to clients and communicate results in a clear and effective manner
• Lead the Social Media Account Management Group, collaborating with team members on day-to-day operations and coaching as necessary
• Set key performance indicators (KPIs) for team members, coaching and following up to confirm progress against these
• Foster a positive team culture, ensuring that team members are engaged, motivated, and aligned with the company's values and objectives
• Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders
• Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Hybrid Work Model