Senior Digital Media Specialist
AAALifeMichigan, United States
Posted July 24, 2025
Full Time
About the Company
AAA Life Insurance Company, founded in 1969, is dedicated to providing financial security through life insurance products to AAA members. With over 1.8 million active policies and an A (Excellent) rating from AM Best, AAA Life offers competitive rates and exceptional customer service, ensuring a smooth process for securing coverage. The company prioritizes member satisfaction, diversity, and collaboration among associates, making it a leading provider in the industry.
Job Description
The Senior Paid Media Campaign Specialist will lead the strategy, execution, and optimization of AAA Life's paid media campaigns. This role requires deep expertise in digital advertising platforms, campaign analytics, and media strategy, and strong leadership skills to manage cross-functional teams and vendors.
Requirements
- Own strategy and execution for paid media campaigns
- Provide performance analysis and recommendations
- Lead strategic media planning discussions
- Establish best practices for campaign setup and reporting
- Manage large-scale media investments
- Guide creative development
- Manage vendor relationships
- Evaluate and recommend new advertising technologies
- Mentor junior team members
- Stay current with the latest trends
Benefits
- Medical, Dental, Vision, Life and Disability coverage
- Pension Plan
- Performance-based incentive plan
- Holidays and Paid Time Off
- AAA Basic Membership
