Regional Franchise Head, META role is based in KSA and will report directly to the Commercial Director, META. The role will lead the strategic direction, business performance, and market expansion of the specialty care portfolio in the region.
Requirements
- Develop and implement regional strategies for the specialty care portfolio
- Lead the execution of regional marketing plans
- Provide strategic input into business development projects
- Oversee successful product launches and life-cycle management
- Drive the development and execution of brand strategies
- Ensure the brand’s value proposition is effectively communicated
- Collaborate with marketing teams to enhance brand differentiation
- Lead initiatives to improve market access for specialty products
- Collaborate with local teams to develop and implement strategies that address access challenges
- Build relationships with key stakeholders
- Mentor and coach country teams
- Empower teams with the strategies and resources needed to achieve regional success
- Promote cross-functional collaboration between marketing, sales, medical, and market access teams
- Lead product commercialization and life-cycle management
- Champion innovative approaches and digital transformation
- Advocate for continuous improvement and the adoption of new initiatives
- Build and maintain strong relationships with healthcare professionals, KOLs, and regulatory bodies
- Support local teams in executing customer-centric marketing strategies and product launches
- Serve as a key liaison between country teams and regional/global leadership
- Provide actionable insights and feedback to guide local teams
- Present portfolio performance and strategic direction to senior leadership
- Promote the integration of digital tools and analytics
- Lead the implementation of omnichannel marketing strategies
- Drive digital initiatives to optimize sales and marketing effectiveness
- Monitor and analyze franchise performance across the region
- Ensure efficient allocation of resources and that marketing investments deliver measurable value
- Leverage data-driven decision-making to align business outcomes with growth objectives
- Lead the development of country teams through regular coaching and capability-building initiatives
- Foster a culture of continuous learning and development
