44865614369 - Digital Marketing Manager

The Digital Marketing Manager is a strategic leader responsible for shaping and executing cohesive digital strategies to guide customers from first contact to repeat purchases. This role focuses on optimization across the entire digital customer journey, blending brand storytelling, performance marketing, and retention strategies. Ownership over branding, email architecture, and performance analytics is crucial.

Requirements

• 5+ years experience in digital marketing, ecommerce, or DTC brand management
• Deep knowledge of Shopify, email marketing platforms (Klaviyo or similar), and performance marketing channels
• Proven experience designing and optimizing full-funnel experiences with a focus on retention
• Strong understanding of user behavior and digital analytics
• Skilled in leading cross-functional projects and communicating strategy to stakeholders
• Creative thinker with strong analytical skills and an obsession with continuous improvement
• Experience in the wellness, supplement, or CPG space preferred