We are seeking a strategic Website Manager to optimize our e-commerce presence across Shopify and all digital sales channels. This role involves data-driven merchandising, product listing optimization, and analytical reporting to maximize conversion, revenue, and customer experience. The ideal candidate will be a creative, detail-oriented individual responsible for multiple digital platforms.
Requirements
- Manage and maintain the Shopify website, ensuring accurate product listings, inventory, pricing, and promotions.
- Optimize product pages, collections, and category layouts for maximum conversion and user experience.
- Implement merchandising strategies for seasonal campaigns, promotions, and new product launches.
- Monitor and analyze channel performance metrics to identify growth opportunities.
- Track KPIs across all channels (traffic, conversion, revenue, ROAS, CTR) and provide actionable insights.
- Generate regular performance reports to guide merchandising and marketing decisions.
- Optimize product listings for SEO, readability, and search performance within Shopify and digital marketplaces.
- Maintain accurate meta titles, descriptions, tags, and structured data to improve discoverability.
- Collaborate with marketing and sales teams to refine digital campaigns based on data insights.
- Use analytics tools to monitor customer behavior, identify trends, and inform website improvements.