Planner
Active InternationalNew York, New York, United States • New York, United States
Posted December 10, 2025
75000 - 90000 USD year
Full Time
About the Company
Active International is a leading corporate trade provider with over three decades of experience. The company specializes in maximizing asset value, increasing ROI on ad spend, and generating funding for unbudgeted expenses across various sectors including media, travel, logistics, real estate, and more. With an unparalleled industry perspective, Active International helps brands and agencies achieve higher returns by leveraging incremental value in existing quality properties and services.
Job Description
The Planner is the heartbeat of our media strategy practice, responsible for developing and delivering integrated, data-informed media plans that exceed client KPIs.
Requirements
- 4–5 years of experience in media planning, media results analysis, or media research in an agency setting
- Hands-on experience in digital planning, buying, implementation, analytics, and optimization
- Strong familiarity with media measurement across traditional and digital channels (you can calculate a GRP and a VTR)
- Proficiency with syndicated datasets (MRI, Nielsen, Resonate, Scarborough) and BI tools (Power BI, Tableau, Domo)
- Advanced Excel skills (complex formulas and data automation required; VBA preferred)
- Working knowledge of digital ad tech (trafficking, tagging, programmatic bidding, segmentation)
- Exceptional communication skills: can turn data into stories, write with clarity, and present with confidence
- Trusted by colleagues and clients for your preparation, follow-through, and problem-solving
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401k
- Paid time off
- Community engagement opportunities
- Great colleagues
- Great learning opportunities
