The Manager Brand Communications, Golf/Teamwear will position adidas Golf/Locker Room as the leading categories in China amongst consumers, sports players and the industry; to build and develop creative marketing strategies which will help generate demand for adidas brand.
Requirements
- Brand Communication Planning& Execution
- Drive the development and execution of marketing strategies and marketing plans aligned with China business strategies and in line with global guidelines
- Create integrated action plans for all Brand communications projects related to Golf and Locker Room
- Assumes responsibility for the (legally) correct usage of the adidas trademarks and logos
- Sources, establishes strong relationships and manages day-to-day activities with relevant agency partners and (media) vendors
- Evaluates and recommends pricing levels for all Brand Communication purchases
- Develops, maintains and co-ordinates processes with the Retail Operations Department and the Sales department that ensure timely (in-store) implementation around the country
- Post evaluates campaign performance by conducting or coordinating research and tracking project development, and then collating results into regular quality reports
- Implements quality control systems for production of all materials containing adidas logo
- Is responsible for on-time and accurate provision of Commitment and Payment requests related to all Brand Communication projects
- Fully optimizes integration with other Communications disciplines such as PR and Creative Services
- Implement a training and development plan for brand communication team
- Ensure team understand the role of marketing, and branding at adidas
- To some extent, actively participate in departmental level training and development initiatives and activities
- Through the internal communications team, communicate brand communication information and initiatives to entire company in a timely fashion
- Other job-related work assigned by supervising manager
Benefits
- Competitive salary
- Benefits package
- Opportunities for career growth and development
- Collaborative and dynamic work environment
- Adidas company culture
