Be an essential element to a brighter future. Albemarle is hiring for a Marketing & Customer Engagement Lead. This position is hybrid (3-days per week in office) and located in Charlotte, NC.
Requirements
- Market Intelligence: Produce and distribute weekly/bi-weekly headlines summarizing critical developments in the company’s markets, customers, and competitors.
- Monitor news sources, industry reports, and market trends to keep stakeholders informed of key updates.
- Provide concise, actionable insights derived from weekly updates to support decision-making processes.
- Manage and maintain an organized repository of market intelligence resources for internal use.
- Lead the gathering of market intelligence from events, trade shows, and conferences by building processes and forms for attendees to complete that succinctly captures intelligence from sessions, networking, and analyzing industry discussions.
- Working with the data science team, develop processes to leverage AI tools and technologies to build comprehensive market intelligence reports, identifying key insights and trends more efficiently.
- Voice of Customer (VoC) Initiative: Own the Design of the VOC corporate standard to be deployed. Executing VoC surveys to gather actionable feedback from customers that meet the needs of business.
- Analyze survey results and collaborate with cross-functional teams to improve products, services, and customer experiences to advance ALB’s market-backed approach.
- Maintain a robust VoC program to ensure continuous improvement in customer engagement, working with sales and product management.
- Tradeshow and Event Management: Plan, coordinate, and execute trade shows, conferences, and other events to showcase the company’s products and services to meet the business needs and priorities based on Commercial & Marketing team goals.
- Work and collaborate with corporate marketing communications team to ensure brand consistency and impactful customer experiences at all events.
- Manage event budgets, logistics, vendor relationships, and on-site operations, as focal point from Business.
- Summarize and share ROI from tradeshow and events.
- Engagement Marketing: Work with sales and marketing communications in the development and execution of digital marketing plans to promote events, trade shows, webinars, and educational campaigns as focal point from business – representing commercial & marketing teams’ needs and goals.
- Manage all post-nurturing campaigns for opportunity pipeline development, customer engagement and retention.
- Summarize and share ROI from digital marketing activities by partnering with the digital marketing lead.
- Utilize analytics tools to track the success of campaigns and digital marketing tactics to optimize performance, and report outcomes to stakeholders.
- Collaborate with corporate marketing communications team for the design and distribution of promotional materials for events and webinars.
- Coordinate webinar logistics, including platform management, speaker preparation, and post-event follow-ups.
- Stakeholder Collaboration: Partner with ALB internal teams such as sales, marketing, product management, corporate communication team, regulatory product stewardship team, government/external affairs team and R&T team, to align market intelligence efforts with business objectives.
Benefits
- Competitive compensation
- Comprehensive benefits package
- Diverse array of resources to support you professionally and personally
