Sr. Advertising Specialist

Assist the Advertising Manager in meeting customer advertising needs by developing effective design solutions, coordinating production, and supervising ad specialists.

Requirements

• Initiate and develop effective design solutions for ad layouts
• Prepare and oversee all activities associated with final design and production
• Exercise good judgment in recommending formats and innovate graphics options to maximize impact and remain competitive
• Supervise and oversee work of ad specialists
• Coordinate necessary photography for projects
• Generate over 100 ad pages weekly
• Determine the appropriate version for ads based on customer needs
• Determine which products to include in ads based on region and information from directors
• Generate proof, send to customer, and make changes based on customer specifications
• Release ads, grids, and run list to ensure accurate print versions and distribution
• Prepare files for email blast and provide accurate info for social media
• Keep Advertising Manager informed on progress of weekly ads
• Communicate with Galaxy/IGA/Piggly Wiggly advertising customers and departments to ensure that ad layouts meet customer expectations
• Provide support to all MDI departments in preparing window signs, newspaper ads, bag stuffers, ad layouts, digital coupons, etc.
• Perform other tasks as necessary