Growth Marketing Associate

We're looking for a Growth Marketing Associate to assist in scaling our full-funnel marketing engine. This role is equal parts strategy and execution, you will contribute in the design, run, optimize, and report on the channels that drive awareness, leads, and revenue.

Requirements

• Assist in end-to-end lead generation across paid, organic, and marketplace channels
• Support in the design and optimize funnels from first touch to MQL to SQL
• Partner with Sales to align on ICPs, lifecycle stages, and handoffs
• Track and improve conversion rates, CPL, CAC, and pipeline contribution
• Assist in the planning, launch, and optimize paid campaigns across platforms such as Google, Meta, LinkedIn, and marketplaces
• Collaborate in managing budgets, performance reporting, and ROI optimization
• Contribute in the testing creative, audiences, and offers to drive scalable growth
• Contribute to social strategy focused on reach, engagement, and demand creation
• Collaborate with internal teams or creators to produce high-performing content
• Measure performance beyond vanity metrics (traffic, leads, conversions)
• Assist in the ownership of website performance as a conversion engine
• Participate in the building and optimization of landing pages, CTAs, and messaging
• Collaborate on SEO, analytics, and CRO initiatives
• Ensure the website supports lead capture, attribution, and sales enablement
• Contribute in managing and optimizing presence on online marketplaces (e.g., Amazon, retail or B2B marketplaces)
• Improve product listings, keyword strategy, and conversion rates
• Monitor performance, attribution, and revenue impact from marketplace channels
• Assist stakeholders in the ownership of HubSpot marketing operations end-to-end
• Assist in building and maintaining: Campaigns and workflows, Lifecycle stages and lead scoring, Forms, landing pages, and automation, Reporting and attribution dashboards