Lifecycle Marketing Leader

Lifecycle Marketing Leader position at AlgaeCal, a company that offers a clinically-backed natural solution to bone loss. The role involves creating and managing lifecycle automations & campaigns, improving personalization, and overseeing marketing automation performance.

Requirements

• 3+ years experience in email and database marketing or related function
• Proven track record in developing, implementing and analyzing automated customer journeys
• 3+ years Experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud
• Familiarity with CRMs like Salesforce
• Direct response marketing experience
• Familiarity with reward and subscription programs
• Data driven with strong analytical skills and ability to measure effectiveness of programs
• Strong understanding of consumer marketing principles, customer segmentation and multi-channel marketing
• Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving and project management skills
• Experience managing a small, cross functional team
• Experience in health/supplement space an asset

Benefits

• Generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly team lunches
• Casual dress code
• Incredible dog friendly, Yaletown office one block from SkyTrain
• Professional Development: You’ll get the opportunity to attend professional development conferences or workshops