Principal MarTech Engineer
Alo YogaCalifornia, United States
Posted December 9, 2025
170000 - 220000 USD year
Full Time
About the Company
ALO Yoga is a global lifestyle brand that combines wellness, fashion, and technology to create immersive experiences and purposeful products.
Job Description
Join ALO, a global lifestyle brand, as a Principal Engineer – MarTech to architect and implement scalable, data-driven systems that enable personalized marketing, real-time activation, and performance measurement across all channels.
Requirements
- 12+ years in software or data engineering
- 5+ years building or integrating MarTech systems at scale
- Expertise in Multiple Marketing Cloud, Snowflake/Databricks, AWS, and Python/SQL
- Deep understanding of customer identity, tagging, attribution, and experimentation frameworks
- Experience building real-time activation and personalization systems across multiple touchpoints
- Strong communicator able to align technical and marketing stakeholders on architectural vision
- Bachelor’s or master’s degree in computer science, Engineering, or related field
- Experience in retail, fashion, or direct-to-consumer brands
- Knowledge of AWS native services (Lambda, Glue, API Gateway, Step Functions)
- Exposure to ML-based recommendation, LTV modeling, or media-mix optimization
Benefits
- PTO policy
- Performance bonuses
- Long term incentives