We are seeking a dynamic and results-driven User Acquisition (UA) Specialist to join our team, focusing on the growth and scalability of our mobile app.
Requirements
- Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.).
- Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility.
- Analyze performance data from: (1) Market trends and competitor analysis, (2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs), (3) A/B testing of creatives to optimize user engagement and campaign efficiency, (4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration.
- Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability.
- Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories.
- Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth.
Benefits
- Competitive salary
- 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave
- 12 days working from home per year
- Annual flexi-budget (9,400,000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer,...
- Sponsored overseas conferences and industry events for all levels
- Modern equipments/AI tool provided