[UPLIVE Team] User Acquisition Specialist (App)

We are seeking a dynamic and results-driven User Acquisition (UA) Specialist to join our team, focusing on the growth and scalability of our mobile app.

Requirements

• Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.).
• Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility.
• Analyze performance data from: (1) Market trends and competitor analysis, (2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs), (3) A/B testing of creatives to optimize user engagement and campaign efficiency, (4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration.
• Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability.
• Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories.
• Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth.

Benefits

• Competitive salary
• 100% salary during probation
• Performance bonus with 30% of company profit shared with no cap
• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
• Minimum 12 days paid annual leave + 10 days paid sick leave
• 12 days working from home per year
• Annual flexi-budget (9,400,000 VNĐ/year) for well-being & personal development
• Free daily lunch with 10+ menu options
• Free daily F&B: Snacks, juice, beverage, tea-time
• Monthly/Bi-monthly team activity allowance
• Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
• Sponsored sports activities: badminton, soccer,...
• Sponsored overseas conferences and industry events for all levels
• Modern equipments/AI tool provided