The Senior Revenue Strategy & Insights Analyst is a highly motivated, analytical individual who drives lead generation, revenue, retention, and fan intelligence reporting and insights for the Atlanta Falcons, Atlanta United FC, and Mercedes-Benz Stadium events.
Requirements
- Develop reporting, analysis, and strategic recommendations to support the business goals of key AMBSE stakeholders
- Develop data-driven lead generation and lead scoring systems for season ticket leads
- Become the subject matter expert in AMBSE’s business intelligence environment
- Build and maintain PowerBI dashboards to drive insights for business stakeholders
- Collaborate with department leaders and be a champion of data-driven decision-making
- Identify at-risk accounts and develop reporting strategies for proactive retention
- Drive the implementation, adoption, and automation of analytical processes and insights across the AMBSE business
- Enable the automation of personalized fan journeys across ticket sales and marketing channels
- Drive insights across the ticket sales funnel, from lead generation to nurturing to conversion
- Act as a primary point of contact for all database, reporting, and support needs across the AMBSE organization