Associate Producer, On-Call, LAist

The LAist newsroom is looking for an On-Call Associate Producer to help grow our audience by making engaging, useful and inclusive social media content.

Requirements

• In collaboration with fellow social media producers, execute a cohesive social strategy across LAist accounts that will increase reach and engagement.
• Understand and deploy our promise to practice diversity, equity and inclusion in how we assign edit, produce and distribute our journalism.
• Identify the most shareable, newsworthy nuggets from stories and show segments, and then translate them into native social content, including editing video.
• Populate LAist’s social media accounts with content that can perform well organically when our audiences are active.
• Proactively collaborate with colleagues on ways to drive traffic to the most critical stories, promote LAist’s newsletters and events and generate awareness about our linear broadcast programming.
• Collaborate with the Community Engagement, Marketing, Membership, Live Programming & Events and wider Content teams on departmental projects and goals.
• Help keep the newsroom informed of any news events or news tips that come through social media, either via tips, DMs or trending topics.
• With direction from leadership, jump into major breaking news events to help drive newsgathering and distribution, and prevent the spread of misinformation.
• Creatively use evergreen content from our organizational archives.
• Engage with audiences as appropriate on social channels to make sure they feel a strong connection to our journalism and journalists.
• Additional duties as assigned.