Lifecycle and Customer Marketing Manager

Anrok is seeking a Lifecycle and Customer Marketing Manager to own customer marketing strategy and lifecycle optimization, nurturing and converting prospects, and driving customer engagement, retention, and expansion through strategic marketing programs.

Requirements

• 5+ years of B2B SaaS marketing experience with focus on lifecycle marketing, customer marketing, or growth marketing.
• Proven track record of improving customer retention and driving revenue expansion through strategic marketing programs.
• Hands-on experience with HubSpot including segmentation, automation, A/B testing, and performance analytics.
• Strong analytical skills with experience tracking customer metrics, cohort analysis, and campaign performance.
• Excellent project management skills with experience leading multi-stakeholder initiatives.
• Strong communication skills and data-driven approach to marketing optimization.

Benefits

• Equity upside of an early-stage startup
• Daily lunch and snacks
• Medical, dental, and vision insurance covered 100%
• One Medical membership covered, flexible sick benefits, and more
• Annual learning and development stipend
• Annual team off-sites and in-person opportunities
• Home office setup stipend