Performance Senior Executive, D2C

We are seeking a highly motivated and data-driven Performance Senior Executive to take ownership of our advanced digital marketing initiatives. This role requires a strategic thinker with proven expertise in planning and executing full-funnel communication campaigns across major e-commerce platforms like Shopee, Lazada, and TikTok.

Requirements

• Plan and execute full-funnel communication campaigns across e-commerce platforms (Shopee, Lazada, TikTok,..).
• Monitor and optimise campaigns in real-time based on KPIs to ensure maximum performance and ROI.
• Proactively provide data-driven insights and recommendations for budget allocation and strategy adjustment.
• Develop and lead performance marketing strategies across channels, including SEM, paid social, display, video, and affiliate.
• Set and manage KPIs aligned with client business objectives.
• Continuously analyse campaign performance and prepare reports with actionable recommendations.
• Execute, optimise, manage, and monitor campaign performance and profit.
• Conduct market research and identify emerging trends, consumer insights, and growth opportunities.
• Collaborate with planning teams to develop monthly, quarterly, and annual campaign roadmaps based on product and business goals.
• Drive ongoing A/B testing and experimentations to optimize creatives, bidding strategies, and targeting for continuous improvement.

Benefits

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
• Annual Leave: 15 days and other leave types
• Private health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in a professional, active, international, and dynamic environment