Marketing Head - Job Marketplace

We are looking for a marketing leader to drive growth, liquidity, and brand outcomes for Apna's Job Marketplace. This role owns both sides of the marketplace—candidate acquisition + employer demand—and is accountable for building repeatable, scalable, and cost-efficient growth engines.

Requirements

• Marketplace Growth: Drive balanced growth across jobseekers and employers to maintain healthy marketplace liquidity and reduce CAC.
• Brand & Communication: Define sharp narratives for blue/grey-collar segments; build high-impact ATL/BTL and digital funnels.
• Performance & Lifecycle Marketing: Own performance, retention, CRM, and referral engines to maximize activation, engagement, and repeat hiring.
• Integrated Campaigns: Lead end-to-end campaigns for category creation, new city launches, and seasonal hiring spikes.
• Market Intelligence: Build deep understanding of user psychology and hiring behaviour across India’s mass market workforce.
• Cross-Functional Leadership: Partner closely with Product, Growth, Sales, and Operations to unlock outcome-driven programs.
• Team & Agency Management: Manage and scale a high-output marketing team; oversee agencies for creative, media, and research.
• Data-Led Decisioning: Use analytics and experimentation to drive ROI-first execution and continuously improve funnel metrics.

Benefits

• Competitive salary
• Benefits package
• Opportunities for growth and development