The Senior Market Strategy & RGM Analyst supports the development and execution of MAPPS strategies for assigned brands across all regions, reporting to the Senior Manager Market Strategy & RGM and dotted line with Regional Go-to-Market teams.
Requirements
- Provide analysis and insights into categories and brand portfolios at the national and regional level to support the creation and execution of the MAPPS strategies and guidelines.
- Act as the voice of the supplier and MSRGM with the regions, ensuring the execution of plans are aligned with the brand and MAPPS strategies, while also acting as a voice of the regions with the MSRGM and suppliers to ensure strategies and plans are relevant and effective for the sales team to deliver upon plan.
- Support market adherence to MAPPS and brand strategies across all channels in the dedicated region by collaborating effectively with the sales teams, and diligent monitoring and tracking of promotion and pricing.
- Deep dive into drivers of performance, inclusive of analyzing the effectiveness of pricing and promotional strategies and providing recommendations to optimize the strategy/plans to achieve volume and profit objectives.
- Conduct comprehensive market analysis for dedicated region to identify trends, opportunities, and threats.
- Collaborate with sales, G2M and MSRGM to create action plans as needed to deliver business objectives.
- Use of elasticities to help assess price changes to volume and net revenue.
- Review of regional Promotional Calendars including depth and frequency by SKU – delivering promo optimization.
- Provide support and analytics in the monthly/quarterly business reviews for the total agency portfolio, bringing regional insight into drivers of performance for dedicated region.
- Working with G2M, MSRGM, cross-functional teams and applicable supplier partners on annual planning activities.
- Identify market trend, competition impact and white space analysis
- Support with building models and scorecards
- Work with the Business intelligence team on building and maintaining reports, models and scorecards to assess performance and report to stakeholders.
- Adhoc support on strategy, pricing, promotions for internal projects, supplier reporting and long term planning
Benefits
- Hybrid work model
- Competitive Salary and Bonus
- Benefits and Pension Plan
- Product Allowances
- Training & Development Programs
- Tuition Reimbursement
- Commitment to Corporate Social Responsibility
