Director, Demand Generation
AssetWatch, Inc.United States
Posted October 30, 2025
Full Time
About the Company
AssetWatch simplifies predictive maintenance with rapidly deployable condition monitoring solutions for machine assets.
Job Description
AssetWatch is seeking a Director of Demand Generation to build and execute strategies across paid media and account-based marketing. This role focuses on designing, executing, and optimizing multi-channel campaigns to drive pipeline impact, partnering with Sales, Product, and Marketing Operations. The position manages a Digital Marketing Manager and content team, and requires collaboration with product marketing.
Requirements
- 8+ years of experience in B2B SaaS demand generation
- Proven success driving pipeline
- Strong expertise in paid digital media strategy (LinkedIn, Google Ads, programmatic)
- Hands-on experience crafting and executing ABM strategies
- Deep understanding of funnel metrics, attribution, and pipeline reporting
- Experience managing and scaling teams
- Exceptional cross-functional collaboration skills
Benefits
- Competitive compensation package
- Flexible work schedule
- Comprehensive benefits including retirement plan match
- Opportunity to make a real impact
- Work with a dynamic and growing team
- Unlimited PTO
