Manager, Integrated Marketing - Lifestyle
Authentic Brands GroupLondon, England
Posted July 29, 2025
Full Time
About the Company
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 460,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH. For more information, visit authentic.com. ***We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing [email protected].***
Job Description
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. The Manager, Integrated Marketing - Lifestyle will support regional brand marketing efforts for key brands, implementing brand strategy and marketing/digital plans to achieve brand goals and annual financial targets.
Requirements
- Bachelor’s Degree in marketing, business, or a similar field
- A minimum of 5-6 years of experience in brand marketing and management; fashion brand marketing experience is required
- Hands-on experience managing marketing in a brand licensing environment
- Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign design, public relations, and digital/social media marketing
- Demonstrated success conducting and incorporating detailed analyses into marketing planning and decision making
- Seamless communication skills with strong in-room presentation capabilities
- Must have strong computer proficiency with strength in MS Office (Word, Excel, PowerPoint, etc.), Keynote, Squarespace, Adobe suite, and all social media platforms
Benefits
- Inclusive workplace where diversity of thought and expertise drive competitive advantage
- Opportunity to work with global teams and contribute unique perspectives and push the boundaries of creativity and innovation
- Access to resources and scale, leveraging innovative technology and nimble environment
- Opportunity to own career and drive ideas into action
