Director, Product Marketing - Competitive & Market Intelligence

The Director, Product Marketing is responsible for our competitive intelligence and executive thought leadership strategy. At Automation Anywhere— the leader in Agentic Process Automation (APA) — you’ll support our sellers with competitive intelligence, analysis and positioning of our platform in a fast-paced, agentic process automation market.

Requirements

• Competitive intelligence: Analyze competitive offerings and arm our sellers with effective enablement materials, battlecards and objection handling to set them up for success.
• Win/loss analysis: Implement a scalable win/loss analysis program and platform (e.g. Clozd) to guide our executive and product teams with actionable insights to improve our win rates.
• Sales enablement: Create and maintain sales collateral, pitch decks and training materials to support sales plays, pipeline growth and customer expansion.
• Messaging & positioning: Develop clear, differentiated messaging that communicates the value of our products to key personas and verticals.
• Content development: Collaborate with content and demand generation teams to deliver thought leadership for C-level buyers and executive decision makers.
• Cross-Functional Leadership: Partner with Product Management to influence roadmap decisions and ensure market needs are addressed
• Performance Tracking: Measure and report on the effectiveness of product marketing initiatives and continuously optimize for impact

Benefits

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• Eligible for 4 company Achievement days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave