AXS connects fans with the artists and teams they love. We're passionate about improving the fan experience and providing game-changing solutions for our clients. We're looking for a Director, Lifecycle Marketing - US & Oceania to lead our regional lifecycle strategy and operating model for AXS in the United States.
Requirements
- 8-10 years’ experience in lifecycle marketing, CRM, or digital marketing.
- Direct people leadership (managing managers and specialists), including hiring, coaching, performance management.
- Hands-on leadership with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder, Contact/Audience Builder), MPC, and Einstein.
- Experience building personalization capabilities from scratch using AI tools.
- Building personalization and segmentation frameworks (eligibility, prioritization, suppression, fatigue) and experimentation programs.
- Experience working in a complex global technology company is preferred. Preferably ticketing or ecommerce.
- Expert in journey design and orchestration, audience architecture, and cross-channel lifecycle strategy.
- Advanced SFMC stack proficiency including Automation Studio (SQL/automations), Journey Builder, Content/Email Studio, Contact/Audience Builder; MPC for Push/SMS; understanding of how Data Cloud feeds segmentation and personalization.
- Strong leadership, talent development, and cross-functional influence; executive-ready communication.
- Analytical rigor: cohorting, retention/LTV forecasting, incrementality testing, and dashboard storytelling.
- Familiarity with deliverability fundamentals (sender reputation, domain/subdomain setup, bounce and complaint monitoring) and ability to collaborate with MarTech teams managing technical execution.
- Working knowledge of global privacy frameworks (GDPR, CCPA, CAN-SPAM, CTIA) and ability to operationalize compliance best practices within campaigns.
Benefits
- medical, dental and vision insurance
- paid holidays
- vacation and sick time
- company paid basic life insurance
- voluntary life insurance
- parental leave
- 401k Plan (with a current employer match of 3%)
- flexible spending and health savings account options
- wellness offerings
