Director, Brand Marketing

The Director, Brand Marketing will play a critical role in advancing Barings’ brand as the company embarks on its next stage of growth.

Requirements

• 10+ years’ experience in brand marketing with a proven track record of elevating major brands.
• Expertise in out-of-home advertising and experiential activations, delivering high-impact campaigns.
• Ability to link brand marketing to measurable business outcomes, leveraging robust testing and optimization frameworks.
• Strong influencing and collaboration skills to drive alignment across cross-functional teams and agencies without direct authority.
• Exceptional writing, editing, and presentation skills, with hands-on involvement in early creative development.
• Experience within asset management or related financial services sectors, demonstrating industry knowledge.
• Proven success integrating brand strategy into live experiences and digital platforms, ensuring consistency and engagement.

Benefits

• Medical (including Virtual Care), Prescription, Dental, and Vision Coverage
• Fitness Center Reimbursement Program (Including Online Memberships)
• Employee Assistance Program (EAP)
• Fertility Benefits
• Highly competitive 401(k) Plan with Company Match
• Health Savings Account (HSA) with Company Contributions
• Flexible Spending Accounts (FSA) - Health Care & Dependent Care
• Retirement Health Reimbursement Account
• Basic and Supplemental Life Insurance
• Spouse and Child Life Insurance
• Paid Vacation, Sick Days and Annual Holidays
• Paid Leave of Absences (Maternity Leave, Parental Leave, Caregiver Leave, Bereavement Time)
• Short and Long Term Disability Plans
• Paid Volunteer Time
• Education Assistance Program
• Charitable Matching Gifts Program
• Commuter Reimbursement Program
• Adoption and Surrogacy Reimbursement Program