Director of Performance Marketing
barre3Portland, Oregon, United States
Posted October 31, 2025
Full Time
About the Company
Headquartered in Portland, Oregon, barre3 is a fitness and wellness company with a revolutionary vision: to redefine what success in fitness means. Barre3 has shifted the focus of fitness from attaining an imagined ideal driven by societal standards to being balanced in body and empowered from within—a radical redefinition that helps people create healthy relationships with their bodies and minds. Central to barre3 is the barre3 Signature class: an efficient and effective workout that combines strength, cardio, and mindfulness. This class, in addition to an expanding workout portfolio—including b3 Strength, b3 Cardio, and b3 Mindful Flow—is taught in barre3’s 185 studios across the U.S. and Canada and through its online platform, which has a streaming-subscriber base in 100+ countries. Launched just over 15 years ago, barre3 has already become one of the largest franchisors in the industry and has grown into a matrix organization with distinct and thriving units, including franchise, digital, retail, and experience.
Job Description
Barre3 is seeking a data-driven Director of Performance Marketing to own customer acquisition and retention across paid digital channels and national franchise brand marketing. The role involves developing and executing comprehensive strategies, leveraging AI/automation, and scaling both digital membership and in-studio growth. This is a high-impact, player-coach position requiring strategy, analytics, automation, and cross-functional collaboration.
Requirements
- 6+ years in performance marketing
- Proven success scaling acquisition and retention for a subscription or membership-based business
- Expert-level proficiency in Google Ads, Meta Ads, and YouTube
- Deep understanding of CAC, LTV, ROAS, and funnel analytics
- Strong analytical and data storytelling skills
- Experience managing budgets and optimizing spend
- Knowledge of CRM, lifecycle marketing, and conversion optimization
- Fluent in Excel/Sheets and data visualization tools
Benefits
- Flexible, hybrid or fully remote working environment
- Competitive salary with 401k
- Paid holidays, sick and vacation time
- Healthcare (medical, dental, vision)
