Associate Director, Brand Marketing (PAIN)

We are seeking an Associate Director, Brand Marketing to join our global diversified pharmaceutical company. As an Associate Director of Pain Marketing, you will be responsible for developing and executing brand strategy and operational plans that optimize sales, market share and revenue growth for RELISTOR.

Requirements

• Develop and execute on professional (HCP) and consumer (DTC) marketing strategies aligned with the brand strategic imperatives
• Evaluate and evolve creative campaign and core messaging through cross-functional collaboration
• Lead the development, execution, & measurement of brand tactics for HCP & DTC campaigns
• Drive strategic innovation for Media/MMX along in-house and agency partners
• Act as key Sales Force partner and drive execution of tactics through field collaboration
• Develop and optimize programs that drive fulfillment (e.g. – Hub Services, Patient Support Programs, Field Reimbursement Team)
• Collaborate with all applicable external partners to implement, launch & evolve all AI dynamic call plan capabilities to enhance brand performance
• Lead annual brand/business planning (strategy and execution)
• Assume ownership and accuracy of brand budgets on a monthly basis in order to optimally reallocate where necessary to maximize brand investments
• Provide strategic direction to agencies to optimize marketing mix; balancing return on investment and impact to brand
• Effectively navigate through roadblocks/obstacles with the supporting internal teams to execute on initiatives to ensure seamless execution
• Monitor brand performance, competitive environment and customer base to quickly identify needed changes to strategic direction or tactical implementation
• Partner with Sales Training to inform product training and education

Benefits

• Comprehensive Medical (includes Prescription Drug)
• Dental
• Vision
• Flexible Spending Accounts
• 401(k) with matching company contribution
• Discretionary time off
• Paid sick time
• Tuition reimbursement
• Parental leave
• Short-term and long-term disability
• Life insurance
• Accidental death & dismemberment insurance
• Paid holidays
• Employee referral bonuses
• Employee discounts