U.S. Senior Marketing Manager

This position will be responsible for the US Region Marketing of our clinical and industrial Media portfolio. The ideal candidate has experience in both developing strategic plans and executing tactical programs that deliver on those goals.

Requirements

• Define, build, and activate Go-to-Market strategies to expand market penetration and category share.
• Leverage market and customer insights to define the US Region market strategy, including pricing, positioning, distribution and promotion to drive the overall success of the business.
• Monitor performance metrics and adjust strategies accordingly.
• Develop and implement comprehensive marketing communications plans aligned to business objectives.
• Drive excitement and clear communication with relevant field sales, channel partners and national accounts leaders.
• Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy.
• Work with global teams to ensure product messaging is credible, motivating and current in support of business objectives.