Betr is seeking an experienced and data-driven retention leader to lead retention strategy and execution for Social Sportsbook and Social Casino. This critical role will focus on driving customer retention and loyalty by developing and executing effective customer relationship management strategies.
Requirements
- Own key KPIs for customer marketing and retention across Betr’s social sportsbook and casino verticals
- Support in forecasting the core retention KPIs for social sportsbook and social casino
- Critical component in the launch of new products and new states, ensuring the optimal promotional and communication setups are in place and iterating quickly based on early data
- Work closely with the data and insights team to develop new hypotheses to be tested across promotions
- Own the new customer signup offer and refer-a-friend programs for social sportsbook and casino
- Play a critical role in future customer loyalty productization
- Develop and execute comprehensive customer retention and relationship management strategies to drive engagement, loyalty, and customer lifetime value for Betr's existing customer base.
- Collaborate closely with product to ensure a sound and robust promotional roadmap is in place for social sportsbook and social casino
- Utilize customer data and insights to segment the customer base and personalize communications, offers, and promotions to improve customer engagement and satisfaction.
- Monitor customer behavior, engagement, and retention metrics, analyzing data to identify trends, patterns, and areas for improvement.
- Collaborate with the Head of User Acquisition to optimize the onboarding process and develop strategies for converting new users into loyal, active customers.
- Work closely with the product team to identify and prioritize feature enhancements, product optimizations, and personalized experiences that enhance customer retention and satisfaction.
- Conduct A/B testing and experimentation to optimize CRM campaigns, messaging, and customer experiences.
- Stay up-to-date with industry best practices, emerging trends, and new CRM technologies/tools, recommending innovative strategies to improve customer retention and loyalty.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
