Lead the development of compelling, strategy-driven content for healthcare brands across multiple therapeutic areas. Oversee a team of writers, ensure medical accuracy, creativity, and compliance with regulatory guidelines. Collaborate with cross-functional teams to drive brand messaging and maintain consistency.
Requirements
- Lead the development of scientific and promotional content, ensuring alignment with brand strategy and compliance requirements.
- Oversee and mentor a team of copywriters, providing guidance, feedback, and career development support.
- Partner with creative, medical, and account teams to develop compelling, high-quality content across multiple channels (digital, print, video, social, etc.).
- Review and edit content for scientific accuracy, clarity, engagement, and adherence to brand voice.
- Stay up-to-date with industry trends, regulatory guidelines, and competitive landscape to inform strategic content development.
- Present content to internal teams and clients, articulating rationale and addressing feedback.
- Manage workload and workflow to ensure timely delivery of high-quality materials.
- Collaborate with medical and regulatory teams to navigate approval processes efficiently.