VP, Engagement Strategy
BGB GroupNew York, New York, United States
Posted November 3, 2025
185000 - 220000 USD
Full Time
About the Company
BGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services.
Job Description
BGB Group is a healthcare communications agency seeking a VP, Engagement Strategy to develop and implement comprehensive customer experience strategies across all touchpoints and channels. The successful candidate will lead CX initiatives, fostering a culture of continuous improvement and innovation to drive business growth and customer loyalty for our clients.
Requirements
- Strategic Leadership
- Customer Journey Mapping
- Service Blueprinting
- Strategic Frameworks
- Touchpoint Optimization
- Tactical Planning
- Measurement Planning
- Feedback Loop Planning
- Insights Mining
- Ecosystem Mapping
- Competitive Assessments
- Point of View Documentation (POVs)
- Workshop Facilitation
- Media Planning and Strategy
Benefits
- Comprehensive benefits package
- Opportunity for professional growth and development
- Collaborative and dynamic work environment
