Manager, Branding & Design
Brand USAWashington, District of Columbia, United States
Posted January 8, 2026
76000 - 114000 USD
Full Time
About the Company
Brand USA is a federal agency that promotes inbound travel to the United States, aiming to strengthen the economy, increase exports, and create quality jobs. It serves as the authoritative voice for U.S. travel experiences, integrating destination marketing with visa and entry policy information to deliver a seamless visitor experience. By partnering with thousands of businesses and communities across the country, Brand USA maximizes the economic benefits of international traveler spending. The organization's unique blend of promotional expertise and policy guidance makes it a leading lever for driving economic growth, supporting over one million American jobs and benefiting virtually every sector of the U.S. economy.
Job Description
The Manager, Branding & Design is responsible for guiding and supporting the successful translation and production of Brand USA’s brand strategy and aesthetic into creative marketing materials across print and digital communications, multimedia, and video productions.
Requirements
- Manage the design and production of branded communications across print and digital
- Develop AI-augmented workflows through templates, critique standards, and lightweight training
- Guide workload distribution among the creative team, prioritizing high-volume needs from Global Trade and international teams
- Serve as a key liaison for external creative vendors, providing art direction, branding consistency, and technical guidance on video, motion graphics, and event AV production
- Provide creative leadership in visual storytelling, including custom illustrations, iconography, and brand-aligned photography selection
- Architect and manage AI-augmented creative workflows using Brand USA–approved tools to increase velocity while maintaining strict brand consistency, documented decision-making, and legal compliance
- Partner with the Chief AI Officer to implement and enforce Brand USA governance for visual and image-generation AI tools within the design team
- Drive innovation in visual design by evaluating and testing new design technologies to improve team efficiency and output quality
- Support the development of scalable processes for project tracking, asset management, and team coordination to ensure consistency, timeliness, and creative excellence
- Ensure Brand USA’s visual identity is applied with consistency, creativity, and adaptability across all projects and platforms
Benefits
- Medical, Dental, and Vision
- Life and AD&D Insurance
- Short-Term and Long-Term Disability
- 401(k) Retirement Plan
- Flexible Spending Accounts (FSA)
- Transit and Parking Account
- Wellness Program
- Employee Assistance Program (EAP)
- Voluntary Benefits
- International Medical Coverage
