Senior Brand Manager, Oncology (m/f/d)

Working as a Senior Brand Manager, Oncology at Bristol Myers Squibb involves driving the development, implementation, and execution of marketing programs for lung cancer/Oncology products. The role requires close relationships with cross-functional teams, vendors, and opinion leaders, as well as developing strategic brand plans, creative marketing strategies, and managing marketing budgets.

Requirements

• Develop strategic brand planning for a product in lung cancer/Oncology
• Develop, coordinate and implement creative and innovative marketing strategies and corresponding activities
• Support bottom-up budget planning and manage marketing budget
• Track brand performance
• Optimize customer experience and build customer journeys
• Content creation according to strategy and based on the customer journey plan
• Generate insights from market data/intelligence and incorporate findings into strategy and implementation
• Regularly seeking feedback, inspiring and train the sales force to enable maximization of the brand potential
• Close and trustful collaboration with the cross-functional brand team, vendors, external stakeholders and thought leaders

Benefits

• Competitive benefits, services and programs that provide employees with resources to pursue their goals
• Opportunities for growth and development
• Supportive culture promoting global participation in clinical trials