Brookfield Oaktree Wealth Solutions is seeking a driven and detail-oriented Digital Marketing professional to support the execution and optimization of digital initiatives across email, social media, web, and analytics. This role plays a critical part in advancing our marketing technology capabilities, enhancing client engagement, and driving business growth.
Requirements
- Manage the email distribution calendar, content approvals, and delivery in coordination with internal stakeholders.
- Execute and optimize Pardot campaigns, leveraging dynamic content and engagement programs to improve performance.
- Run A/B tests, manage testing calendar, record results and recommend improvements (subject lines, message content, send time and/or new features).
- Develop and implement social media strategies across various platforms (LinkedIn, Hootsuite, Sprout) to increase brand awareness and engagement.
- Create, schedule, and monitor posts; analyze data to refine content and performance.
- Build and manage paid social programs to support lead generation and broader marketing objectives.
- Lead SEO and SEM initiatives to improve search visibility, qualified traffic, and conversions.
- Collaborate with web and product teams to align site content and digital experiences with best practices.
- Leverage tools such as Seismic, Google Analytics, and Pardot to drive automation and sales enablement.
- Analyze client journeys and competitive trends to identify digital enhancements and innovation opportunities.
- Develop dashboards and reporting frameworks to measure KPIs, track campaign effectiveness, and provide actionable insights.
- Work closely with Channel Management and Business Administration teams to manage lists and lead generation targets.
- Partner with marketing, technology, and external vendors to deliver a best-in-class digital experience.
- Align digital initiatives with firm objectives and ensure compliance with brand and regulatory standards.
- Continuously assess digital marketing performance and recommend strategic improvements.
Benefits
- Competitive salary range: $110,000 - $150,000
- Short-term incentive program (cash bonus)
- Market competitive compensation
- Positive Work Environment that is safe and respectful
- Diverse environment
- Equal opportunity employer
