Brooks is seeking a Temporary Senior Manager, Brand Marketing for our Lifestyle category. This role is pivotal in shaping how our brand shows up around the world—bringing the brand’s performance-born heritage into everyday life through culturally resonant storytelling, breakthrough seasonal campaigns and thoughtful regional guidance.
Requirements
- Develop and manage annual global marketing calendar for Lifestyle category, aligning product launches, brand moments, and seasonal storytelling.
- Define and drive the global content strategy for Lifestyle marketing campaigns, ensuring content is aligned to story objectives and that the content is authentic, engaging, and adaptable across regions and channels.
- Develop strategic briefs for creative teams that reflect global Brand and Lifestyle category positioning, ensuring creative output aligns with campaign objectives and resonates globally.
- Oversee the development of comprehensive go-to-market toolkits—including messaging, assets, activation guides—to support regional execution and ensure brand consistency.
- Partner with Product, Creative and Regional Marketing teams to ensure alignment and integration across all touchpoints.
- Support brand collaborations, influencer initiatives, and co-branded campaigns that align with Lifestyle positioning.
- Lead team’s definition of KPIs for global Lifestyle campaigns in alignment with Global Brand goals and strategies, partnering with Marketing Operations to monitor performance across channels and synthesize learnings into actionable insights for future planning.
- Develop, own and manage the Lifestyle marketing budget, including planning and execution of expenses.
- Lead, coach, and develop a team of marketers responsible for campaign planning, content creation, and regional enablement.
- Provide opportunities and feedback to team members to build their skill sets and stretch opportunities for them to grow their career.
Benefits
- Medical, dental, vision, HSA and employer contribution
- FSA
- Family & fertility assistance
- 401K Savings Plan and match
- Employee assistance program
- Transportation assistance
