Product Designer - Wholesale
Build-A-BearSt. Louis, Missouri, United States
Posted October 9, 2025
Full Time
About the Company
Build‑A‑Bear Workshop, founded in 1997, operates around 400 retail and franchise locations worldwide where customers create personalized stuffed animals. The company blends experiential retail with entertainment, encouraging creativity and emotional connection through its signature custom‑making process. Its culture centers on employee engagement, community impact, and a heart‑driven brand ethos, earning repeated recognition as a top workplace. Build‑A‑Bear’s unique blend of interactive retail, creative product design, and strong employee values distinguishes it in the children’s and experiential retail sectors.
Job Description
The Wholesale Product Designer plays a pivotal role in shaping and expanding our brand presence through wholesale channels. This highly creative role is responsible for developing innovative, commercially viable products that align with our brand’s aesthetic, storytelling themes, and market positioning.
Requirements
- Develop and present innovative product concepts that reflect brand storytelling, commercial relevance, and appropriateness for wholesale partners.
- Partner with cross-functional teams to ensure product feasibility and alignment with business objectives.
- Research and analyze market trends, consumer preferences, and competitive offerings to inform design direction.
- Create detailed sketches, mood boards, and technical drawings to communicate design intent and specifications.
- Develop product style guides that inspire product development and align with business needs.
- Support market success by joining commercial teams in partner visits to pitch product lines, gather insights, and deepen understanding of evolving partner needs.
Benefits
- Hybrid work schedule
- Domestic travel 15-20%
- Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
