Director of CRM & Retention (Primal Harvest)

Primal Harvest is seeking a Director of CRM & Retention to own lifecycle marketing and customer loyalty. This role involves designing and optimizing CRM campaigns, enhancing post-purchase experiences, and leveraging data to drive personalized and targeted engagement. The ideal candidate will have expertise in CRM, customer engagement, and retention strategies, with a proven track record in managing tools, leading teams, and data analysis.

Requirements

• 7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC (Direct-to-Consumer) brand
• Proven track record in multi-channel CRM execution (email, SMS, subscription touchpoints)
• Strong technical acumen with ESPs, cohort building, and data-driven customer segmentation
• Proficiency in Klaviyo and experience with Shopify-based brands
• Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies
• Experience in fast-moving CPG preferred
• Hands-on operator mindset: thrives in a fast-paced, scrappy environment
• Strong collaboration and communication skills across cross-functional, international teams

Benefits

• Comprehensive Health Benefits
• Generous Paid Time Off and Holidays
• Short-term and Long-term disability
• 401K + Match
• ClassPass membership
• Flexible working options
• Team Events
• Product Discounts