This role is a Director of CRM & Retention responsible for managing the lifecycle marketing and customer loyalty across multiple channels. The position involves designing and optimizing CRM campaigns, enhancing post-purchase experiences, and leveraging data to drive segmentation and personalization. The ideal candidate has deep expertise in CRM and customer engagement, with a focus on driving measurable business growth.
Requirements
- 7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC (Direct-to-Consumer) brand
- Proven track record in multi-channel CRM execution (email, SMS, subscription touchpoints)
- Strong technical acumen with ESPs, cohort building, and data-driven customer segmentation
- Proficiency in Klaviyo and Shopify-based brands
- Excellent analytical skills and a data-driven approach to testing and optimizing customer retention strategies
- Experience in fast-moving CPG preferred
- Hands-on operator mindset
- Strong collaboration and communication skills
Benefits
- Remote Work
- Growth Opportunities
- Innovative Culture
- Generous Paid Time Off