Director of CRM & Retention

This role is a Director of CRM & Retention responsible for managing the lifecycle marketing and customer loyalty across multiple channels. The position involves designing and optimizing CRM campaigns, enhancing post-purchase experiences, and leveraging data to drive segmentation and personalization. The ideal candidate has deep expertise in CRM and customer engagement, with a focus on driving measurable business growth.

Requirements

• 7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC (Direct-to-Consumer) brand
• Proven track record in multi-channel CRM execution (email, SMS, subscription touchpoints)
• Strong technical acumen with ESPs, cohort building, and data-driven customer segmentation
• Proficiency in Klaviyo and Shopify-based brands
• Excellent analytical skills and a data-driven approach to testing and optimizing customer retention strategies
• Experience in fast-moving CPG preferred
• Hands-on operator mindset
• Strong collaboration and communication skills

Benefits

• Remote Work
• Growth Opportunities
• Innovative Culture
• Generous Paid Time Off