B2B Marketing Specialist

We're looking for an analytical, strategic-thinker, result-oriented individual with experience in B2B marketing to join our team at CarGurus. The B2B Marketing Specialist will be responsible for all dealer marketing across the UK business, including campaign strategy, planning, execution and analysis across multiple B2B marketing channels and event support to grow revenue in partnership with the Product Marketing and Sales teams.

Requirements

• 2+ years experience in B2B marketing, preferably at a small/medium tech company, auto industry experience a plus.
• Strong understanding of marketing principles, strategies, and tactics, with the ability to align campaign strategy with overall business objectives.
• Ability to think strategically and develop effective demand generation plans that align with business objectives and drive results.
• Proficiency/aptitude in using data analytics tools (Looker, Salesforce, Google Analytics) and marketing automation platforms (Marketo preferred) to analyze performance and make data-driven decisions.
• Familiarity with marketing technology tools, such as CRM systems, email marketing platforms, and analytics tools. Marketo and Salesforce experience is a plus.
• Ability to write and edit compelling marketing campaign copy, including subject lines, body text, and calls to action (CTAs).
• Strong organizational skills to execute and manage marketing campaigns effectively, balancing multiple tasks, deadlines and projects simultaneously.

Benefits

• Best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us.
• Career development and corporate giving programs, as well as employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways.
• Flexible hybrid model and robust time off policies encourage work-life balance and individual well-being.
• Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.