As a Brand Marketing Specialist, you will lead the re-launch of 2 high street brands in the UAE & KSA, driving renewed brand relevance, awareness, and growth. You will oversee all brand marketing activities, from strategy to execution, ensuring the brands' global identities are locally brought to life through impactful storytelling, public relations, influencer engagement, events, and activations.
Requirements
- Bachelor's degree in business, marketing, PR, or a related field
- 6–8 years of experience in brand marketing, ideally within sportwear, high street, entertainment or lifestyle retail across the region
- Proven experience leading brand (re)launches, and managing PR and creative agencies
- Experience acting as a regional bridge between HQ and local markets, adapting global strategies for local execution
- Strong written and verbal communication abilities; Arabic is a plus
- Strategic thinker with creative flair who puts the customer at the centre of every decision, connecting the dots between data, insights, and creative execution
- Ability to manage multiple complex projects simultaneously
- Highly organized, proactive, and results-driven
- Proficiency in MS Office
Benefits
- Health care
- Child education contribution
- Remote and flexible working policies
- Exclusive employee discounts