Sales Analyst & Marcom

We are seeking a data-driven and strategic B2B Sales Analyst & Marcom Engineer / Executive to support our business growth initiatives.

Requirements

• Analyze sales data, customer behavior, and market trends to identify growth opportunities.
• Support forecasting, funnel analysis, and territory planning.
• Own & manage lead generation campaigns and data sources / subscriptions.
• Provide insights and recommendations to improve lead generation, conversion rates, and customer retention.
• Assist in the implementation and optimization of CRM and marketing automation platforms.
• Work closely with Commercial Excellence team to develop & manage regional dashboards and reports, to track different sales & marketing KPIs.
• Segment customer data to support targeted marketing and account-based strategies.
• Drive social media campaigns, branding initiatives, trade shows and other events, website improvements, and other marketing communications campaigns.
• Develop / manage sales tools viz. brochures, videos, value proposition flyers etc.
• Conduct regional level competitive analysis and market research to support strategic planning.
• Carry out other ad hoc projects related with data analysis