Senior Manager, Product Marketing
CivicPlusUnited States
Posted October 24, 2025
119100 - 181100 USD year
Full Time
About the Company
CivicPlus strives to bring its company vision to life through innovation and collaboration, empowering employees to make an impact on local government and residents.
Job Description
The Senior Manager, Product Marketing, is responsible for managing and developing a high-performing team of product marketing managers, owning portfolio messaging and collateral, and driving cohesion and consistency across product, persona, solution, portfolio, and company positioning.
Requirements
- Lead, manage, and mentor a team of 6+ product marketers
- Develop and evolve product messaging and core collateral
- Work closely with PMMs on GTM launches and ensure timely execution of messaging documents
- Develop project management skills in PMMs
- Create solution-based messaging that resonates with target audiences
- Develop, measure, and continually improve KPIs around product adoption, sales impact, and customer feedback
- Build key relationships and manage internal stakeholder expectations
- Partner with PMMs to clear blockers and solve problems
- Lead cross-product launches
- Develop value-based portfolio, persona, and solution messaging
- Test, validate, and improve messaging through customer interviews and focus groups
- Deeply understand customers and translate their voice into core product messaging
Benefits
- Comprehensive health insurance
- Dental insurance
- Vision insurance
- Flexible Time Off
- 401(k) plan
