Digital Strategy Director

CLYDE is a fast-paced, impact agency committed to delivering innovative, strategic, and visually compelling communications solutions for our diverse portfolio of clients. We are seeking a talented and dynamic Director, Digital Strategy to join our growing team and bring our Values to life.

Requirements

• Develop comprehensive digital strategies informed by audience insights, platform behavior, and client goals.
• Identify the right mix of channels, messaging, content formats, and placements for each target audience.
• Create audience journeys, communication frameworks, and campaign architectures.
• Translate business challenges into actionable digital strategies that position clients for success.
• Collaborate with the creative team to shape platform-specific content and messaging.
• Analyze campaign performance data to uncover insights and optimization opportunities.
• Develop data-informed recommendations to improve reach, engagement, and conversion.
• Monitor digital trends, platform shifts, and audience behavior changes to guide ongoing strategy.
• Lead strategic thinking in new business proposals, including crafting digital strategies, audience journeys, and pitch narratives.
• Mentor junior team members and contribute to team-wide digital best practices.
• Collaborate with digital vendors to supplement ad campaigns, build websites, onboard advocacy tools, and more
• Maintain client websites and social communities, including publishing social posts and advising on community management best practices