CLYDE is a fast-paced, impact agency committed to delivering innovative, strategic, and visually compelling communications solutions for our diverse portfolio of clients. We are seeking a talented and dynamic Director, Digital Strategy to join our growing team and bring our Values to life.
Requirements
- Develop comprehensive digital strategies informed by audience insights, platform behavior, and client goals.
- Identify the right mix of channels, messaging, content formats, and placements for each target audience.
- Create audience journeys, communication frameworks, and campaign architectures.
- Translate business challenges into actionable digital strategies that position clients for success.
- Collaborate with the creative team to shape platform-specific content and messaging.
- Analyze campaign performance data to uncover insights and optimization opportunities.
- Develop data-informed recommendations to improve reach, engagement, and conversion.
- Monitor digital trends, platform shifts, and audience behavior changes to guide ongoing strategy.
- Lead strategic thinking in new business proposals, including crafting digital strategies, audience journeys, and pitch narratives.
- Mentor junior team members and contribute to team-wide digital best practices.
- Collaborate with digital vendors to supplement ad campaigns, build websites, onboard advocacy tools, and more
- Maintain client websites and social communities, including publishing social posts and advising on community management best practices